Alpha or Assets? – Factor Alpha vs. Smart Beta – O’Shaughnessy – 4.7.16

Smart Beta strategies—with hundreds of billions of assets behind them—are a version of factor investing with a convenient benefit for their sponsors. These strategies are built for scale, not for alpha. But the true opportunity in factor-investing is to build portfolios with more pronounced fundamental advantages (vs. simple tilts) that have the potential to deliver stronger returns. Click here to view webcast!