Bob Aamodt, Financial Advisor, Rock House Financial met with Julie Cooling, Founder & CEO, RIA Channel to discuss his boutique financial planning firm and strategic approach to helping clients budget effectively.
Rock House Financial, based in Salt Lake City, serves about 250 families and individuals. With over twenty years of experience in financial planning, Aamodt hopes to remind others in the business that, “It’s not about the money, it’s about helping people.”
One of the ways Aamodt serves clients is through an approach he calls, macro strategic budgeting. Taking a page out of Steven Covey’s book, The 7 Habits of Highly Effective People, Aamodt encourages clients to think of their mandatory expenses and 20% savings as “the big rocks in the jar that must be placed in first, in order to fit everything else.” Ultimately, Aamodt believes this budgeting thought process helps clients make good long-term financial decisions.