Mark Allen, Co-Founder & President, Allen Capital Group met with Julie Cooling, Founder & CEO, RIA Channel to discuss the firm’s multigenerational growth strategy.
Allen Capital Group, based in Nebraska, ranks #27 on RIA Channel’s Top 100 ETF Power User – Emerging RIAs List. The comprehensive wealth firm manages nearly $600 million in total assets and over $200 million in ETF assets.
In 2005, Allen and his father broke-away from what is now Ameriprise to start their own RIA. “We had four people and well under $100 million,” remembers Allen. Today, the established firm credits their growth to a number of different channels. When targeting new clients, an advisor from another firm, or an acquisition, Allen explains the emphasis on solving common pain points. Ultimately, Allen Capital intends to remain relevant for many generations to come.