EMQQ’s Carter On Consumer Trends In Emerging Markets

Kevin T. Carter, EMQQ Founder & CIO, EMQQ The Emerging Markets Internet & Ecommerce ETF discusses the growth opportunity in emerging markets.

Kevin Carter, EMQQ Founder – New York Stock Exchange 2019

EMQQ, launched in 2014, provides investors with diversified exposure to companies operating in emerging and frontier markets. Capitalizing on the rapidly increasing consumption in countries like China, India and Brazil, the ETF zeroes in on internet and ecommerce sectors in the developing world. Top holdings include global powerhouses Allibaba and Tencent. According to ETFdb, EMQQ is the #1 ranked emerging markets ETF for the 1 year, 3 year, and 5 year time periods.

EMQQ Team – New York Stock Exchange 2019

The emergence of an enormous middle class consumer base, increased access to computers and the internet are keys to the growth story in emerging markets.  “While I have had access to a computer for over 30 years, there are still billions of people across the developing world that have never had access to a computer,” says Carter.

With the internet becoming increasingly affordable and accessible, billions of people in the developing world are now leapfrogging traditional consumption patterns and starting to consume online for the first time. This trend, combined with the global pandemic forcing more digitized lifestyles, has resulted in an inflection point that’s accelerated ecommerce use globally.

To learn more on this topic, register from EMQQ’s webcast: The Future of Emerging Markets & The Digital Consumer Revolution.

EMQQ will explore the impacts of this digital consumer wave in emerging markets and the companies best positioned to benefit from these permanent shifts in consumer behavior.

What is covered:

  • Learn what McKinsey & Company calls, “the biggest growth opportunity in the history of capitalism”
  • How the smartphone is capturing the growth of the Emerging Markets consumer sector
  • How the largest Emerging Market ETF’s are fundamentally flawed
  • Discussion on U.S. listed Chinese companies and implications from the recent legislation

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