Soliman Popal, Vice President of Branch Development, Financial Advocates met with Julie Cooling, Founder & CEO, RIA Channel to discuss the hybrid firm’s unique portfolio models and support services for advisors.
Financial Advocates, ranked #48 on RIA Channel’s Top 100 RIA ETF Power User List, began as a LPL affiliate in the late 90’s and today works with over 200 advisors nationwide. The hybrid RIA manages over $500 million in ETF assets and roughly $3.5 billion in total assets under management.
Regardless of whether an advisor is an LPL rep or an RIA working with Financial Advocates on the investment side,”We’re empowering advisors to really be the best that they can be,” says Popal on the firm’s open architecture platform and overall emphasis on advisor choice. One example of this mentality is Financial Advocates’ Doubleleaf Portfolio Strategies, which encompass both ETFs and mutual funds.