Grayscale’s Sonnenshein On The Opportunity In Digital Assets

Michael Sonnenshein, Managing Director, Grayscale Investments met with Julie Cooling, Founder & CEO, RIA Channel to discuss the opportunity in digital assets.

Launched in 2013 by parent company Digital Currency Group, Grayscale Investments aimed to become the trusted authority in the digital assets investing. Today, the firm’s Bitcoin Trust is amongst the largest in the world.

Representing a major shift in institutional interest in digital assets, the Grayscale Bitcoin Trust saw nearly $400 million of inflows within the first quarter of 2020 alone.

Beyond buzzwords like blockchain and bitcoin, many investors are still unfamiliar with digital assets or how to leverage them in a portfolio. Grayscale seeks to help investors navigate through the world of digital assets with its emphasis on education, transparency and accountability.

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