Julie Cooling from RIA Channel, interviews Cathy Saunders, Head of the RIA Business of Putnam Investments. Cooling and Saunders discuss the firm’s social media approach to practice management. Saunders explains the benefit advisors are finding by utilizing LinkedIn as a resource to augment contacts and leverage their existing client base.
Putnam has seen significant growth in its absolute return strategies, equity income funds and international products; all of which are current topics of conversation with advisors due to market volatility, requests to differentiate equity solutions and cash complement options.