February 18, 2026 | 2:00PM ET | 1 CE Credit

The Next Gen Playbook: Positioning your Business to Convert this Segment

Everyone wants a piece of the $124T Next Gen pie, but are you positioned correctly to win with this segment? Is your offering what younger generations really need? Join us for a deep discussion about what works, what doesn’t, and if capturing Next Gen is the right strategy for you.

Our panel of experts will cover:

  • Position your firm to attract and retain Next Gen investors
  • Common pitfalls in marketing to this segment
  • Successful tactics, service models, and new technologies being applied today

Speakers

Julie Littlechild

Founder & CEO

Absolute Engagement

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Meg Carpenter

CEO

Ficomm Partners

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Ray Sclafani

Founder & CEO

ClientWise

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Pablo Cerrilla

Director, Advisor Growth

BNY

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Research & Insights

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